The branding guide I designed for the Detroit Golf Club reflects the rich heritage and legacy of this private club, established in 1899. The guide incorporates a refined and timeless visual identity, balancing tradition with modern elegance. It includes updated logo usage, color palettes, typography, and design principles that align with the club’s prestigious history and reputation in the city of Detroit. The guide ensures consistency across all touchpoints, from signage to digital platforms, to enhance the member experience and reinforce the club’s distinguished brand image.

The project of redesigning the Detroit Golf Club’s website, based on the newly developed brand guide, focuses on blending the club’s prestigious history with a modern, user-friendly digital experience. As a cornerstone of the Detroit community for over 125 years, the club's online presence needed to reflect its legacy while meeting the expectations of today’s members and visitors. The redesign emphasizes timeless elegance through updated visuals, refined typography, and a cohesive color palette, all grounded in the club’s brand identity. With improved navigation and responsive design, the website showcases the club’s tradition, values, and offerings, ensuring it remains an integral part of Detroit’s cultural and sporting heritage.

The business cards designed for the Detroit Golf Club embody timeless sophistication, featuring elegant foil embossment that highlights the club’s prestigious brand. Drawing from the club’s refined visual identity, the cards use luxurious paper stock with a rich color palette that reflects its history. The foil embossment adds a tactile, high-end finish to the logo and key details, creating a lasting impression that aligns with the club’s heritage and tradition of excellence. These business cards serve as an extension of the club’s brand, merging elegance with professionalism.

The members-only mobile app for the Detroit Golf Club is designed to enhance the exclusive experience of our esteemed members while honoring the club’s rich tradition. The app features a sleek, user-friendly interface that reflects the elegance of the club’s brand, incorporating the refined color palette and typography from the brand guide. Members can easily access essential features, including tee time bookings, event schedules, and exclusive member content. Additionally, the app integrates elegant design elements and subtle foil accents in its interface to convey a sense of luxury. This mobile app not only provides convenience and connectivity but also reinforces the Detroit Golf Club's commitment to delivering an exceptional and memorable experience for its members.

The "Week at a Glance" weekly informative email for Detroit Golf Club members is designed to streamline communication and keep members informed about upcoming events and activities in a concise format. Each edition features a curated overview of the week’s highlights, including tee time availability, special events, and member announcements, all presented in an elegant layout that reflects the club’s brand. By consolidating information into one comprehensive email, we aim to reduce the volume of communication while ensuring that members have all the essential details at their fingertips. This initiative not only enhances member engagement but also reinforces the club’s commitment to providing a seamless and enjoyable experience for its valued members.

The member flyers for the Detroit Golf Club are designed to provide clear and engaging communication about upcoming events, promotions, and club activities. Each flyer incorporates the club’s refined brand elements, such as the elegant typography and color palette, ensuring a cohesive look that reflects the club’s prestigious heritage. These visually appealing flyers are crafted to capture members’ attention and convey important information at a glance, whether displayed in the clubhouse or distributed digitally. By using concise messaging and striking visuals, the flyers serve as an effective tool to keep members informed and engaged, fostering a vibrant club community and encouraging participation in events and activities.

The Golfer monthly newsletter for the Detroit Golf Club serves as a comprehensive resource for our esteemed members, celebrating the spirit of the game and the vibrant community within the club. Each edition is thoughtfully curated to include highlights of recent events, profiles of member achievements, and upcoming tournaments and activities, all presented in a sophisticated layout that reflects the club’s distinguished brand. The newsletter also features expert tips on golf techniques, course updates, and exclusive member offers, fostering engagement and enhancing the overall member experience. By providing valuable insights and information, The Golfer reinforces our commitment to enriching the lives of our members and nurturing the cherished traditions of the Detroit Golf Club.

In my role at the Detroit Golf Club, I manage all aspects of marketing, public relations, and social media for the prestigious PGA Tour event, the Rocket Mortgage Classic. This multifaceted position allows me to showcase the event’s excitement and significance to both local and national audiences through targeted social media campaigns. I craft engaging content that highlights the tournament’s key moments and promotes the club's legacy and commitment to excellence in the sport. Additionally, as the club's photographer for this event, I capture stunning visuals that encapsulate the thrill of the competition and the camaraderie among players and spectators. By leveraging social media platforms, I amplify our messaging and connect with fans, creating a vibrant online community that celebrates the Rocket Mortgage Classic and the Detroit Golf Club’s integral role in this esteemed tournament.

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The 130-page Membership Roster Book is an essential resource for all members of the Detroit Golf Club, serving as their comprehensive guide to the club’s community, rules, and events for the year. This meticulously crafted book includes detailed member information, ensuring members can easily connect and engage with one another. It also outlines the club’s bylaws and rules, providing clarity on membership expectations and responsibilities. In addition to these vital components, the roster book features a complete calendar of golf and social events, helping members plan their participation and stay connected to the vibrant club life. Designed to be both informative and user-friendly, this roster book is the definitive "bible" for members, embodying the spirit and traditions of the Detroit Golf Club while fostering a strong sense of community and belonging.

As the designated photographer for member events at the Detroit Golf Club, I capture the essence and excitement of our vibrant community through both ground-level and aerial perspectives. Utilizing my drone, I provide stunning aerial shots that highlight the club’s picturesque landscape and the camaraderie of our members during special occasions. These dynamic images not only document our events but also showcase the beauty and elegance of the club, creating lasting memories for members to cherish. By blending traditional photography with innovative drone technology, I aim to tell the story of our events in a way that truly reflects the spirit and tradition of the Detroit Golf Club.

I manage the social media presence for the Detroit Golf Club across X, LinkedIn, Instagram, and Facebook, ensuring that the club’s brand and rich heritage are consistently reflected across all platforms. Through curated content, I engage members and the broader community, sharing updates on club events, golf outings, and social activities. By blending elegant visuals and strategic messaging, I highlight the club's history, traditions, and modern offerings, fostering a strong connection with both current and prospective members. My role is to create a vibrant online presence that reinforces the Detroit Golf Club’s identity as a prestigious institution and enhances the overall member experience.

I design comprehensive membership marketing materials for Detroit Golf Club, including a detailed prospective membership packet. This packet highlights the unique benefits of club membership, showcasing the club’s rich history, premier facilities, and exclusive events. Through carefully crafted visuals and messaging, I ensure that potential members gain a clear understanding of the club’s value and prestige, effectively supporting the club’s recruitment efforts.

I designed the 125-year anniversary logo for Detroit Golf Club with a deep respect for the club’s history, basing it on the original 1899 logo to maintain the integrity of its tradition. This commemorative design not only celebrates the club’s milestone but also reflects its heritage, seamlessly blending its past with its continued legacy.

Formal club invitations for the Detroit Golf Club are expertly tailored to align with the theme of each event while staying true to the club's distinguished brand. Each invitation is meticulously designed, utilizing premium materials and incorporating the sophisticated color palette and typography that represent our heritage. By harmonizing thematic elements with our elegant branding, these invitations not only convey the specifics of the event but also set the tone for a memorable experience. Whether it’s a gala, tournament, or social gathering, each invitation captures the essence of the occasion, inviting members to engage in the vibrant community of the Detroit Golf Club while celebrating our shared passion for golf and fellowship.