I designed Pincanna’s corporate wholesale piece to be cutting-edge, sleek, and professional, with the goal of both selling our premium cannabis products and enhancing brand awareness. The design emphasized a modern, polished aesthetic, aligning with the high standards of Pincanna’s award-winning, Michigan-grown cannabis, while effectively appealing to prospective wholesale clients through clear, impactful messaging and visuals.

As part of my role at Pincanna, I regularly traveled to our farm in Pinconning, Michigan to capture detailed photographs of the cannabis grow. I focused on showcasing the quality of our Michigan-grown plants at various stages of growth, highlighting their natural beauty and the craftsmanship behind the cultivation process. These images were used across marketing materials, social media, and packaging, helping to visually convey the premium nature of Pincanna's products.

I collaborated on the storyboard for Pincanna's website, ensuring that the visual narrative aligned with the company’s brand values and product offerings. By mapping out the user journey, I helped create a seamless and engaging experience for visitors. After the site launched, I was responsible for maintaining it, updating content and visuals as needed to keep the site fresh, functional, and in line with Pincanna's evolving brand and product lines.

4o

I designed the business cards for Funky Extracts, one of Pincanna’s key brands, ensuring they reflected the brand's bold and distinct personality. In addition, I created custom cards for all 10 of our cannabis brands, tailoring each design to reflect the unique identity of each product line. I also crafted sleek, professional corporate cards, as well as personalized cards for employees at our retail stores, maintaining brand consistency across all touchpoints.

I regularly visited Pincanna’s stores to assist with setting up the product displays, ensuring that the cases were visually stimulating and aligned with the brand's identity. My focus was on creating a clean, organized aesthetic that showcased the products effectively, helping to enhance the overall customer experience and reinforce brand consistency at the retail level.

I played a key role in the development, branding, and execution of a brand guide for former Detroit Red Wings player Darren McCarty’s CBD line. This involved crafting a cohesive visual identity that aligned with his personal brand and the values of the CBD market. The brand guide outlined the design elements, tone, and overall aesthetic, ensuring consistency across all marketing materials and product packaging, while reflecting McCarty's personality and story.

I recognized the importance of properly organizing product photography for our cannabis products, ensuring that each shoot was executed flawlessly. By meticulously planning the sessions and focusing on high-quality visuals, I captured the essence of the products in a way that effectively showcased their quality and appeal, ultimately enhancing the brand's image and attracting customer interest.

I managed all of Pincanna's social media platforms, including X, Facebook, LinkedIn, and Instagram, successfully growing our follower count from 1,500 to over 12,000. I ensured that all posts aligned with the brand's values and maintained a professional image while creating engaging content that resonated with our audience, fostering a strong online community and enhancing brand awareness.

The lifestyle photo of Michigan Organic Rub was carefully crafted to showcase the product in a relatable and engaging context. Capturing real-life scenarios where the rub could be used emphasized its benefits for various ailments and highlighted its organic, natural appeal. Shoots like this are crucial for selling products, as they allow potential customers to envision the product as part of their daily lives, ultimately fostering a stronger connection and encouraging them to make a purchase.

I designed all forms of print collateral for Pincanna, including flyers, brochures, and business cards, ensuring each piece was visually cohesive and aligned with the brand's identity. My approach involved creating eye-catching designs that effectively communicated key messages while highlighting the quality and uniqueness of our cannabis products. Each piece was tailored to its specific purpose, whether it was to promote a new product, inform customers about our offerings, or enhance brand awareness, all while maintaining a professional and engaging aesthetic.

Product photography is crucial for Pincanna's cannabis brands as it serves as a visual representation of our products and directly impacts consumer perception. High-quality images not only showcase the unique features and quality of the cannabis but also evoke emotions and create a strong brand identity. Effective product photography can attract potential customers, build trust, and enhance the overall appeal of our offerings, ultimately driving sales and brand loyalty. In a competitive market, stunning visuals help our products stand out and resonate with consumers looking for authenticity and quality in their cannabis choices.

I conducted a photoshoot on the cannabis farm in Pinconning, Michigan, for the launch of Darren McCarty's preroll brand. The shoot focused on capturing the vibrant cannabis plants, highlighting their quality and the authenticity of the cultivation process. With the lush greenery as a backdrop, I aimed to create dynamic and engaging images that showcased the prerolls and reinforced Darren's personal connection to the brand. This setting not only emphasized the premium nature of the product but also helped tell a compelling story about its origins, aligning perfectly with the brand's values and enhancing its visual identity for the launch.

I designed the brand "High 5" from start to finish, creating a premium yet affordable cannabis line that cleverly plays off the state of Michigan. The brand identity features a vibrant color palette of light blue, navy blue, orange, and highlights of green, evoking a sense of warmth and energy while reflecting Michigan's natural beauty. The logo was crafted to be both modern and approachable, resonating with a wide audience. I focused on developing cohesive packaging, marketing materials, and an overall brand voice that effectively communicated the quality and accessibility of the products, ensuring that "High 5" stood out in the competitive cannabis market.

The packaging for High 5 prominently features a cutout of the state of Michigan, with the vape cartridge positioned in the center. This innovative design showcased the product and celebrated Michigan's identity, creating a strong visual connection for customers. The packaging was crafted to be both eye-catching and functional, ensuring that it effectively communicated the brand's premium quality while providing a unique and memorable experience for consumers. The state silhouette and vibrant color palette enhanced the appeal, making it a standout choice in the cannabis market.

I assisted with the packaging design for Funky Extracts, collaborating closely with the team to create a vibrant and engaging aesthetic that reflected the brand's unique personality. The design incorporated bold graphics and eye-catching colors, ensuring the packaging stood out on the shelf and resonated with our target audience. Once the packaging was finalized, I conducted a photoshoot to showcase the products alongside their packaging. This involved carefully arranging the items to highlight their features and the overall design, capturing high-quality images that emphasized the brand’s identity and appeal. The final photos were used across marketing materials and social media, effectively promoting Funky Extracts and attracting customer interest.

The artistic photo of Funky Extracts gummies features the gummies arranged neatly on a white tray, emphasizing their vibrant colors against the clean, minimalist backdrop. The simplicity of the white tray draws attention to the gummies themselves, showcasing their unique shapes and rich hues. The lighting was carefully set to highlight the texture and shine of the gummies, creating a fresh and inviting aesthetic. This approach not only underscores the quality of the product but also conveys a sense of anticipation and excitement for the forthcoming packaging, making the image both striking and appealing to potential customers.

My love for fonts inspired me to create unique experiences in each store by designing walls adorned with various sayings, fonts, and the company logo. I carefully selected and combined different typefaces to convey the brand's personality and values, ensuring each wall became a focal point that engaged customers. This thoughtful approach not only enhanced the visual appeal of the stores but also created an inviting atmosphere that encouraged visitors to explore and connect with the brand on a deeper level. Each wall design reflected my passion for typography, turning a simple store feature into an artistic expression that resonated with the community.

I designed brand cards for each of Pincanna's 10 brands, ensuring that each card captured its unique individual style and essence. For Michigan Organic Rub, I focused on a clean and natural aesthetic that reflected the product's organic qualities. The card featured earthy colors and botanical illustrations, emphasizing the natural ingredients and health benefits associated with the rub. The typography was chosen to convey a sense of authenticity and warmth, aligning with the brand’s identity. This thoughtful design approach not only highlighted the product's unique attributes but also created a cohesive brand experience across all cards, reinforcing the identity of each brand within the Pincanna portfolio.

I prioritized making sure that Pincanna's website was mobile-friendly and functional, recognizing that a significant portion of our audience would access the site via their smartphones. This focus on responsive design was crucial for ensuring a seamless user experience across all devices. I conducted thorough testing and made necessary adjustments during the design and update process, ensuring that images, text, and navigation were optimized for mobile viewing. This commitment not only enhanced usability but also improved engagement and conversion rates, as visitors could easily browse our products and information without any barriers, reflecting the professionalism and accessibility of the brand.

Artistic and creative product photography was essential for me, as I understood that high-quality images play a crucial role in attracting and engaging customers. I dedicated significant time and effort to ensure each shot was meticulously planned and executed. This involved experimenting with different angles, lighting, and compositions to capture the unique qualities of the products effectively. I aimed to create visuals that not only showcased the items but also told a story and conveyed the brand's personality. My commitment to getting the details right resulted in striking images that resonated with our audience and enhanced the overall appeal of our cannabis brands.