SWIMSWAM
For six months, I worked with SwimSwam, the world’s leading swimming news organization, as their Social Media Manager and Creative Director, helping them cover major events like the Olympic Trials, the Olympics, and both the Men's and Women's NCAA Championships. In this role, I developed and executed social media strategies that boosted engagement across platforms, delivering dynamic, real-time content to SwimSwam's large, engaged audience. I also crafted the visual identity for event coverage, creating compelling graphics, videos, and multimedia content that aligned with SwimSwam's brand. By collaborating closely with the editorial team, I ensured a seamless experience between social media and SwimSwam's website, helping to maintain and grow the brand's reputation as the go-to source for swimming news.
SWIMSWAM
2024 PARIS OLYMPICS
As SwimSwam's Social Media Manager, I crafted a post celebrating Katie Ledecky's achievement as the most decorated female Olympian in swimming history, focusing on engaging the passionate swim community. The post invited followers to celebrate her incredible milestone together and share their admiration for one of the greatest athletes of all time.
SWIMSWAM
2024 PARIS OLYMPICS
Social media tile announcing Kaii Winkler's decision to swim for Germany after not making the U.S. Olympic Team.
SWIMSWAM
2024 PARIS OLYMPICS
Social media tile featuring the 2024 Paris U.S. Olympic Swim team captains.
SWIMSWAM
2024 PARIS OLYMPICS
Social media tile teasing an article that was written on our website comparing the past 4 Olympics to the 2024 Paris Games.
SWIMSWAM
2024 PARIS OLYMPICS
Social media tile teasing an article revealing that the Olympic gold medalists from the past five Olympics all came from lane 5, featuring Chalmers in that lane for the finals.
SWIMSWAM
2024 U.S. OLYMPIC TRIALS
Social media tile showing the college break down of the 2024 U.S. Olympic team.
SWIMSWAM
2024 U.S. OLYMPIC TRIALS
Social media tile TV schedule for U.S. Olympic trials swimming coverage.
SWIMSWAM
2024 PARIS OLYMPICS
Social media tile of David Popovici focusing on his fast swims prior to the 2024 Olympics.
SWIMSWAM
2024 DIII NCAA CHAMPIONSHIPS
Social media tile highlighting NCAA DIII records broken.
SWIMSWAM
2024 DI NCAA CHAMPIONSHIPS
Social media tile of Women't D1 NCAA Champion in the 100 Butterfly, Gretchen Walsh.
SWIMSWAM
2024 PARIS OLYMPICS
U.S. Olympic Trial's results tile I created and used for the top 3 winners in every event.
SWIMSWAM
EDDIE REESE RETIREMENT POST
Retirement announcement post for coaching legend, Eddie Reese.
SWIMSWAM
2024 DI NCAA CHAMPIONSHIPS
Men's NCAA DI tile that teased an article about Leon Marchand and how he was 3 for 3 in his events.
SWIMSWAM
2024 DI NCAA CHAMPIONSHIPS
Social Media tile for Louisville, who had three finalists in one event at the Women's 2024 NCAA DI championships.
SWIMSWAM
2024 DI NCAA CHAMPIONSHIPS
Social Media slider post of the top times from 2020 heading into the 2024 Paris Olympics.
SWIMSWAM
2024 AUSTRALIAN TRIALS
World record template for team Australia.
SWIMSWAM2024
U.S. OLYMPIC TRIALS
Social Media slider post of the 2024 Women's U.S. Swimming roster.